Create a Compelling Offer

Here are some basic guidelines:

  • Make it a big offer.  Simple 10% off coupons aren't going to catch your customers' interest, so step it up.
  • Create a sense of urgency.  Use the expiration date or quantity limits to drive your customers' behaviors.
  • Make it scarce or exclusive – Give your customers something exclusive for being your customer. Limit the offer even further to a select few people or only available in limited quantities.
  • Make your offer look attractive.  Upload a nice photo of your food, product, or store in My Profile.
  • Be relevant. Create a message that you think your customers will want to get. For instance, if you cater to an office lunch crowd, try sending a "Lunchtime Special" only good between 11-2pm. you You can also use Groups to target your messages to your customers' interests.
  • Word's matter. Catch a customer's interest. Use wording that's engaging and interesting, rather than simply informative. So rather than saying, "We are having a 50% off sale on all of our winter merchandise," you can say, "The snow is melting and so are our prices! 50% off on all winter merchandise. Three days only."
  • Challenge Customers.  Give your customers a challenge or something fun to do - or both - like a trivia question.
  • Have a strong call to action.  Make it clear what you want the customer to do. For promotions it’s usually a good idea to end with something such as “Show this text at the counter” so you can assess the impact of Groovv Offers on your business’s sales.

For more ideas, check out these other examples of text offers.