Sending and expiring one valuable offer per week is a good rule of thumb, but this varies depending on your business’ unique circumstances and the nature of what you sell.
When you set short expiration dates you create urgency that drives traffic.
Major holidays are always prime times of the year to send highly relevant offers to your customer base.
*Note: Ideally you want to send offers when you need to drive demand, such as when you have excess inventory or during slow times.
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