Segment Email Customer List into Groups

Similar to your Mobile Customers list, Email Groups allow you to segment customers into groups so you can more easily target them with relevant offers.

By segmenting your email list into groups, you can give your customers offers that are more likely to be pertinent to them and be of interest. Here are some example ideas for email groups to get you started:

  • Try a “coupon lovers” group for your bargain-hunting customers
  • If you're a cafe or restaurant with a rotating menu of specials, try a “lunch crowd” group for your midday regulars
  • A “birthday club” to send your customers a special birthday offer. 
  • A "customers with kids" or "families" group for kid-friendly offers.