Your staff is hands-down, the most effective tool you have to grow your customer list because they can personally introduce the program to customers, answer questions, and encourage an on-the-spot sign up.
Above all, make staff involvement mandatory. They may be naturally resistant to “marketing”. However, properly explained and backed up with training, fun contests, and monitoring, your Mobile and Email Customer Lists should be viewed by staff as a critical enabler to recognize your good customers – as well as paying their salaries. Remember – Repeat customers are the difference between success and failure.
Your job is to take the time to continually reinforce the details of your customer list and how it works. Provide:
Amp up the excitement by having staff compete for a prize.
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